[Elvis]

Looks like at least one of the buildings next to the stadium is going up:

A little Oculus hype:

https://www.therams.com/news/oculus-in- ... fi-stadium

Oculus set to provide groundbreaking in-stadium amenity for fans at SoFi Stadium

Stu Jackson
STAFF WRITER

INGLEWOOD, Calif. – A defining feature of SoFi Stadium, the double-sided Oculus video board will usher in a new amenity in fan experience when it rises toward the venue's transparent roof.

According to Skarpi Hedinsson, SoFi Stadium and Hollywood Park's Chief Technology Officer, it will house the first ever 4k HDR video system in a stadium.

"This is a big breakthrough," Hedinsson said during a media event held at the stadium on Jan. 22.

It's also a necessary breakthrough, too.

Rams Chief Operating Officer Kevin Demoff spoke previously about tailoring everything filling the nearly 300-acre campus to what he called the experiential economy, and there is perhaps no better way to draw fans to the stadium than a 120-yard-long video board.

The only two-sided oval center-hung video board in an NFL stadium, the Oculus is the only 4k end-to-end video production in sports. It also has the largest LED content playback system ever deployed. Every face/display can be uniquely programmed with live content, statistics or animated content. The idea of having a dual-sided display is that no matter where a fan sits in the stadium, they will have a video surface in front of them.

Hedinsson said they expect between 80 and 85 professionals creating content for the Oculus, and that undertaking itself will be different from any other professional sports team.

The Falcons have a halo-shaped video board inside Mercedes-Benz Stadium, but it only displays content on the interior of the structure.

"Nobody has ever created content for a double-circular board like this," Hedinsson said. "So the team has been in the lab for a long time, using our VR technology to understand how best to present content and how do we make sure that all the seating sections are in play as we put our images and our replay frames on the board."

Hedinsson and his team meet weekly with members of the Rams' creative team as part of developing that strategy. They'll have plenty of technology to work with along the way.

The screens collectively have 80 million pixels, and behind them sits more than 260 speakers which handle all of the audio for the entire stadium. Additionally, the structure will house 56 5G antennas.

All told, the content displayed on both sides of the Oculus aims to be better that what fans would see compared to watching the broadcast at home.

"We're trying to create a better guest experience, a better fan experience," Hedinsson said. "How do we create content? How do we give our guests the best possible show when they come to Hollywood Park? And I think that was the primary driver. But I think having a center home board, it opens up a lot of other possibilities in the building."

The Oculus currently weighs approximately one million pounds. Upon completion, it will reach 2.2 million pounds or 1,000 metric tons.

Thanks to the 43 trucks which shipped the display to the stadium, soon it will all come together to provide a groundbreaking video experience for fans.

[BuiltRamTough]

HDR is a big thing. I have an HDR TV and the picture pops.

Should be super cool on the Oculus.

[Elvis]

HDR is a big thing. I have an HDR TV and the picture pops.

Should be super cool on the Oculus.

As i've joked before, finally going to the stadium will be as good as staying at home...

[aeneas1]

HDR is a big thing. I have an HDR TV and the picture pops.

Should be super cool on the Oculus.

the funny thing about hdr is that the technology happened to coincide with 4k tv technology so many think hdr = 4k and vice versa, but hdr works just as well with 1080p (2k) tvs, manufacturers just didn't bother tho given they had already moved on to 4k tvs... samsung announced that they would roll out a line of 1080p hdr tvs but they never did... in fact the impact of 4k alone diminishes as you increase viewing distance, to fully appreciate the added resolution of 4k you have to sit close to the tv, too close for my viewing comfort, but hdr is a game changer, the real game changer, not 4k.

i've usually been an early adopter when it comes to audio visual electronics and jumped on the 4k hdr projector wagon a while back, unfortunately tho 4k hdr projectors don't come close to 4k hdr tvs because they simply can't generate the needed brightness, nor can 4k hdr laser projectors.

[BuiltRamTough]

Yup yup.

I personally think HDR has a bigger effect then 4K. I really can’t tell the difference between 4K and 1080p but when it comes to HDR the difference is amazing.

My TV hits 1200 peak brightness and its awesome. I wonder how bright the Oculus will be?

[aeneas1]

Yup yup.

I personally think HDR has a bigger effect then 4K. I really can’t tell the difference between 4K and 1080p but when it comes to HDR the difference is amazing.

My TV hits 1200 peak brightness and its awesome. I wonder how bright the Oculus will be?

given the oculus will be panel technology i'm sure it will be able to display hdr beautifully... problem with hdr is that it's at the mercy of the source, hopefully the video and graphics displayed will be produced to show off hdr at its fullest... lots of hdr dvds available and a growing number of programming but imo they haven't taken full advantage of what hdr has to offer - i think the best way to see what hdr is truly capable of is to stream some of the hdr demo vids on youtube, or download them and play them, beyond stunning.

[Mr. Sparkle]

DING DONG!!!!

[BuiltRamTough]

[azramsfan93]

the funny thing about hdr is that the technology happened to coincide with 4k tv technology so many think hdr = 4k and vice versa, but hdr works just as well with 1080p (2k) tvs, manufacturers just didn't bother tho given they had already moved on to 4k tvs... samsung announced that they would roll out a line of 1080p hdr tvs but they never did... in fact the impact of 4k alone diminishes as you increase viewing distance, to fully appreciate the added resolution of 4k you have to sit close to the tv, too close for my viewing comfort, but hdr is a game changer, the real game changer, not 4k.

HDR is quite cool. The best I have currently seen is a combination of HDR, 4K resolution, and an OLED screen with perfect black level. I have a 65" LG OLED 4K TV with HDR, and the color/clarity is amazing!

One nit to pick - 1080p is not 2K. There are no 2K TVs - I think this was only available in projectors, and since you were an owner of projectors this makes sense:

[PARAM]

I only know HD and 4K are different. I bought a 4K tv last year (50") and it looks the same as HD. But there's a distinct difference when watching a 4K program on that tv. When I first got it, Amazon and Netflix had programs in 4K. I watched the Netflix program on nature for about a week!!!

I will say this much about the new stadium. The model excited me but as I see the pictures of the progress, especially the roof panels going on, the excitement level quadruples!!! The NFL absolutely has to have opening night at SOFI stadium. Not even a shadow of a doubt.