[St. Loser Fan]

Anyone old enough to remember when the Minnesota North Stars absorbed the Cleveland Barrons hockey team? Maybe the NFL is contracting the Chargers and having the Rams assume everything LA?

[Mr. Sparkle]

I have to admit if I was part of the Rams design team and have released nothing, it would be wildly entertaining for me to keep reading on these theories and watching all these "leaked" photos come out all the time.
This is probably a Draft hat which area always hideous. I think they try to make draft stuff horrible on purpose. This was last years:

[JackPMiller]

I feel they needed to make a ram in the logo, not just the horns. I don't like it. I'm still a Rams fan no matter what, but not a fan of the logo.

[BuiltRamTough]

I think we should be patient and not go crazy until we see the full rebrand.

[DirtyFacedKid]

I feel they needed to make a ram in the logo, not just the horns. I don't like it. I'm still a Rams fan no matter what, but not a fan of the logo.

Something like this?

[Elvis]

I think we should be patient and not go crazy until we see the full rebrand.

Good luck with that.

[rams74]

I think we should be patient and not go crazy until we see the full rebrand.

Oh, I don't know. If that's the actual real new logo, then I don't need to see the full rebrand. I think it would be fine to go crazy now. That's terrible. That's a disgraceful effort.

[Elvis]

I was following this whole thing on Reddit before it showed up here and I'm pretty positive that a Redditor created the blue/yellow version we're discussing, based off that fugly hat. I could be wrong though. Regardless...

That's my take too, which makes all this speculation even more speculative...

[Elvis]

- yep, a stab at a 3d horn look, altho if you follow the turns it doesn't make much sense.
- i don't see the lightning bolt others are seeing, at all.
- colors are nice.
- graphic design is beyond weak.
- looks like some sort of lax concourse logo.
- or a weak nba logo.
- did one of kevin's kids come up with this?

The lightning bolt is from looking at the hat, for me anyway.

It's very possible that the logo we're speculating about (including the colors) is just someone's interpretation that they created based on the hat which, if true, means we know even less about this than we realize. And we already know this is all a bunch of ifs at this point...

[Elvis]

https://uni-watch.com/2020/03/09/new-ra ... ap-photos/

New Rams Logo Leaks via Draft Cap Photos
BY PAUL LUKAS, ON MARCH 9TH, 2020

Good morning! In yesterday’s Ticker, Phil linked to the tweet shown above, in which the L.A. Rams teased the fact that they’ll soon be changing their logo (which everyone already knew, of course). That tweet, which was posted on Saturday, set off an interesting chain of events that has given us the clearest sense yet of what the Rams may be up to in their forthcoming redesign.

Here’s the deal: Unsurprisingly, there were several hundred responses to the Rams’ tweet. So it was easy for people to miss this one, from a guy named Kenneth Castillo:

A few people picked up on Castillo’s tweet and responded to it, but it didn’t go viral like some leaks tend to do. I might not have known about it myself — at least not right away — if not for Twitter-er @wutamclan7, who brought it to my attention on Saturday afternoon (and who also pointed out, “The colors might not be right. That style of hat is known as the Draft Night hat and done in ‘Las Vegas neon lights’ style”).

I wanted to know more, so I got in touch with Castillo, who told me, “I know a guy who texted me the picture. He works at a Dick’s Sporting goods in L.A. County and said they won’t be on sale until early April.”

I was busy for the rest of Saturday. But on Sunday I contacted a Rams representative and asked if they had any comment on the photo. While I was waiting for a response, another photo of the cap began circulating. This one was brought to my attention by reader Brad Belstock, who said he saw it on Reddit (click to enlarge):

Castillo, the guy who tweeted the first photo, tells me he also posted the second photo (to a Rams-centric Facebook group, not to Twitter). The cardboard background matched the setting of the first photo, and the neon-style “Time to Shine” side lettering matched up with photos of similarly styled Dolphins caps that had leaked a few weeks ago (click to enlarge):

And here’s the kicker: Castillo pointed out to me that the phrase “Time to Shine” has been trademarked by — sure enough — the Rams.

All of this seemed to argue in favor of the cap’s legitimacy, but I still wanted to hear back from the Rams. Before that could happen, however, Yahoo Sports columnist Charles Robinson went ahead and confirmed the whole thing:

Okay, so what are we to make of this? Some thoughts:

• As everyone and a half has already pointed out, this seems like it could just as easily be a Chargers logo as a Rams logo (although not a particularly good logo in either case). It’s almost like someone said, “Hey, we’re sharing a stadium, let’s share a logo too!”

• Remember, the colors used on the cap are probably not the actual logo colors (just like the colors on the Dolphins cap don’t reflect that logo’s actual colors). Over on the SportsLogos.net message boards, there was lots of speculation regarding what the real color treatment might be. One of the people there, @FFWally, came up with a plausible-seeming rendition of how the real logo might look:

This concept has also been floating around, although I’m not sure where it originated:

Update: That second concept appears to have be the work of SportsLogos.net user @Jeffrey.

The first one has a better treatment of the “LA” (but is arguably even more Chargers-esque); the second one has a better horn but has already been repeatedly mocked for looking like Donald Trump’s hair.

In short: Not great. I get that the Rams want to emphasize Los Angeles in their new branding, but this does not bode well. It reminds me (and, I’m sure, many of you) of when the Chargers floated their own abortive “LA” logo, which they quickly scrapped after the response was so negative:

• Why did they design the stadium to be shaped like the old logo if they’re introducing a new logo? Maybe they’re retaining the old logo in a diminished capacity.

• On the positive side, a primary logo matters less to the Rams than to most other NFL teams, because we know they’re going to stick with rams’ horns on their helmets. Compare that to, say, the Falcons — their new logo will presumably be on the sides of their helmet, so it will carry more weight. The Rams’ new mark, by comparison, isn’t that big a deal, at least yet. We’ll have to wait and see how, if at all, it plays into the new uniform set.

• Of all the reactions I’ve seen so far, the funniest was from Twitter-er and Uni Watch reader David Bloomquist, who wins the award for creative Photoshoppery:

Meanwhile: I did eventually hear back from the Rams yesterday. They said they have no comment at this time.

(Big thanks to @wutamclan7, Kenneth Castillo, Brad Belstock, @LesPantin, and reader/commenter James S. for their assistance with this post.)