Rams Fans United - Los Angeles Rams Fan Discussion Forum

http://www.stltoday.com/news/local/govt ... a750e.html

NFL market survey: New stadium will raise $200 million in PSLs

By David Hunn

ST. LOUIS • Gov. Jay Nixon’s new stadium task force faces steep market challenges in its fight to keep a National Football League team here — low ticket prices, low ticket sales and a the lack of a “robust regional area” from which to draw new fan and corporate support, according to an NFL study released on Tuesday.

Still, the market survey showed, a new riverfront stadium would draw about $200 million in the sale of Personal Seat Licenses, plenty to meet the task force’s financial plan, which originally called for between $120 million to $130 million from such sales.

Nixon’s task force has multiple hurdles remaining, from nailing down land control to securing state and local bond funding. But the market survey results represent a key victory in the effort to keep an NFL team in St. Louis.

“St. Louis can support an NFL club,” Dave Peacock, the former president of Anheuser-Busch and a task force member, said on Tuesday. “We've had a history of supporting a club, especially when that club is competitive.”

This is a breaking story. Check back for updates.

www.bizjournals.com/stlouis/news/2015/0 ... ut-st.html

NFL-commissioned study raises concerns about St. Louis market

A study commissioned by the National Football League has found that there is enough demand to generate $189 million in personal seat license revenue for a new Mississippi riverfront stadium, but that some current season ticket holders are unlikely to buy new licenses because of the cost.

Further, the Rams rank among the lowest of all NFL teams for ticket revenue, the study, conducted by Plano, Texas-based Conventions, Sports & Leisure International (CSL), found.

St. Louis Rams to move to Los Angeles. Rams owner Stan Kroenke is building an NFL stadium in Inglewood, California. League owners will next meet in Chicago Aug. 11, when they’re expected to discuss relocation to Los Angeles.
CSL provided the study to Gov. Jay Nixon’s stadium task force, led byDave Peacock. The Business Journalobtained the executive summary, dated May 13.

The study also projected the Rams would generate more than $6.1 million in season ticket revenue.

When informed of the price of a license, which ranges from $500 to $40,000, not all current season ticket holders were committed to spending in a new stadium.

Twenty-eight percent of current premium buyers said they would not follow through on purchases. That group represents $95 million in license revenue, according to the study.

Sixty-three percent of current occasional ticket buyers would not follow through on purchases. And 29 percent of season ticket holders would not follow through.

The study projected that the Rams would generate more than $204 million in personal seat license revenue in a new stadium. The study’s executive summary did not make clear how long it would take to generate that revenue.

Fans who previously purchased a license told CSL they felt they received “proper value” for their purchase and indicated that the purchase of another license for a new stadium is “the cost of doing business,” according to the study.

“Focus group participants indicated that while keeping the Rams in St. Louis was preferred, remaining an NFL city was of the utmost importance,” the study said. “The vast majority of participants would support a new NFL team if it came to the market.”

The Rams, the study found, currently rank 29th out of 32 NFL teams for percent of total seating capacity sold seasonally. The Rams also rank 30th for total annual ticket revenue. The Rams rank 22nd for average season ticket price and 28th for average club seat price.

“Current support of the (St. Louis) Cardinals and past support of the Rams (1995 to 2005) indicates that the St. Louis market can and will commit to a successful team playing in a venue that offers quality fan amenities,” the study said. It added that once the Rams’ on-field play deteriorated, seat-license support “was not sustained.” The Rams have the fourth-lowest average NFL attendance over the past five years, according to the study.


The St. Louis market “lacks a robust regional area from which to draw individuals and corporations that are not already attending games and purchasing tickets,” the study said.

Peacock, who declined to share CSL’s study, has said that NFL officials assured him the St. Louis market is in good standing with the league.

The task force said in January, when plans for the riverfront stadium were unveiled, that $120 million to $130 million in personal seat license proceeds would be used for construction. Peacock said in a May email to St. Louis Mayor Francis Slay’s chief of staff and others that $150 million in personal seat license revenue would be used.

The stadium would also be funded with $250 million in city and state bond payments and $150 million in tax credits and other public funding mechanisms, such as a special taxing district. A pair of lawsuits is seeking clarity over whether a public vote is needed for the bond payments.

Some dude on ROD thinks this a positive development for STL? Wtf lol? How?

STL has a hard time supporting 3 teams. We know this. Why do national media always say STL is a baseball town? Bc the Cardinals hog up all the doe. Plus the city is declinei. STL is not what it was 20 years ago when the team moved in.

What was that resounding thud I just heard?

Executive Summary here:

https://cdn3.vox-cdn.com/uploads/chorus ... 2015.0.pdf

Rams PSL, season ticket sales and revenue totals from individual games rated 30 out of 32 teams, and that's good? Now compare that to what is projected for Stan's stadium in LA. St. Louis could only sell 86 of the 126 corporate luxury boxes in the ED. The LA stadium will have over 200 luxury boxes, some seating over 150. They will be sold out long before the first game. I'm sticking with the "Market Study" as what swings the owners vote for LA. That the NFL has to shell out over 400 mil for a stadium in St. Louis, (owners feel that's actually coming out of their collective pocket), and they don't have to shell out a dime for a better venue will help LA. They will all make more money if they vote for the LA version.

BuiltRamTough wrote:Some dude on ROD thinks this a positive development for STL? Wtf lol? How?

STL has a hard time supporting 3 teams. We know this. Why do national media always say STL is a baseball town? Bc the Cardinals hog up all the doe. Plus the city is declinei. STL is not what it was 20 years ago when the team moved in.

Yeah somebody that really doesn't look objectively at the situation and the survey results. Instead he's putting his personal feelings into it and coloring it a nice shade of homerism. The facts are there in the study that St Louis thinks the Rams are a second class citizen and won't put decent support into it.

Another important point is that many who were polled said that they wouldn't be renewing or buying new PSL's. The market support does not look good in St. Louis right now.

They are probably pleased that the numbers ended up similar or better that Peecock suggested. I noticed a few pressers from Peecock today too. Counter attack anyone?
"Dave Peacock describes how the NFL stadium project is progressing behind the scenes, saying the task force continues to work with and impress the league".

http://www.rams-news.com/peacock-says-s ... nes-audio/

The locals there aren't supposed to be concerned about the silence from the task force either. They are cooking up something yet to be seen. I imagine a big bloated stadium plan will come out shortly before the league meeting in a month. All this silence is so not to tip their plan so that opponents won't have time to punch holes in it before the meeting.
These guys are putting up a good fight and using every trick in the book. I sure hope the league owners realize this.
StL wanting to hang on to LA's Rams and financial viability are not the same thing.
If not for those pesky Charaiders this was a done deal long ago. Damn Georgia for relinquishing the city to any buffoon who might make a case to claim it. Especially the 2 weak sisters that are trying to be rewarded for being WEAK.

Here's the full Peacock interview