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https://www.latimes.com/sports/story/20 ... ines-plaza

American Airlines secures naming rights for plaza at NFL stadium in Inglewood


The exterior of the NFL stadium under construction in Inglewood on July 30. (AP Photo/Greg Beacham)(Greg Beacham / Associated Press)

By ARASH MARKAZI
AUG. 6, 2019 9:58 AM

The Los Angeles Stadium at Hollywood Park doesn’t have a naming rights deal yet but its plaza, formerly known as Champions Plaza, will be unveiled as American Airlines Plaza on Tuesday.

American Airlines becomes the first “founding partner” of what is currently being called the LA Stadium and Entertainment District at Hollywood Park. The wide-ranging agreement incorporates a number of premium designations for the airlines that will not only encompass the stadium, plaza and performance venue, but will also include the Chargers and Rams in addition to entertainment district elements. American Airlines became the official airline partner of the Rams three years ago.

Rams chief operating officer Kevin Demoff and Chargers President of Business Operations A.G. Spanos are scheduled to be at press conference for the plaza’s unveiling Tuesday afternoon.

American Airlines Plaza is a 2.5-acre space covered by the same canopy atop the stadium and performance venue that will be used for different activations on game days and event days and open to the public when there isn’t an event.

There will be a separate naming rights announcement for the 70,000-seat stadium and the adjacent 6,000-seat performance venue.

The stadium, which can be expanded to seat 100,000, will be the centerpiece of the 298-acre entertainment district and is over 70 percent complete and on track to open next summer. It is already scheduled to host Super Bowl LVI in 2022, the College Football National Championship in 2023 and the Opening and Closing Ceremonies of the 2028 Summer Olympics.

Shoulda been Southwest Airlines.

snackdaddy wrote:Shoulda been Southwest Airlines.

I'd have to imagine @SWAdude would agree..

Why is there a Charger Representative going to be at the opening ceremony? They are not getting any income from the naming rights....

69RamFan wrote:Why is there a Charger Representative going to be at the opening ceremony? They are not getting any income from the naming rights....

They wanna feel relevant. Being the red headed stepchild ain't easy.

snackdaddy wrote:Shoulda been Southwest Airlines.

Appreciate the support snack!

SWA doesn't do this kind of marketing. As we all know, I love how we blast out during the season. But never a Super Bowl. Very smart.

It does feel good that a major player in the industry that gives me a living is part of LASED.

Hacksaw wrote:I'd have to imagine @SWAdude would agree..

It sure would have been fun!

We normally don't spend money on naming rights. But if we did this once, it would be much fun! And Southwest would do it right. Trust me. This company throws a great party!

Thanks for the shout outs!

SO excited about the season starting!

GO RAMS!!!

Clay's sister is not a fan:

Elvis wrote:Clay's sister is not a fan:

pretty sure american airlines, at this very moment, is scrambling in an effort to not lose her biz...