[Elvis]

"The salary cap is going to explode again, and it’s all because of this change in how Nielsen measures ratings.

Starting this year, they are leaning into using data directly from Smart TV manufacturers to measure viewing habits in addition to the traditional at-home panel method.

This means NFL ratings in particular from Sunday Ticket on YouTube are going to be more accurately measured…and that number is going to be way bigger than you think because of just how many Gen-Z and Millennials consume football on streaming services.

More accurate ratings means the league’s next broadcast rights negotiation in 2028/2029 is going to be WAY more expensive…which ultimately means massive jumps in the salary cap.

If I’m a GM, that means next year…or maybe even this year…I can sign some truly outrageously back-loaded deals with a ton of funny money that all slams home in 2030 and not even care about the math."

[Elvis]

Not sure i entirely agree. I mean, i'm sure the NFL and media partners all understand how Nielsen ratings work. If they double because they change the way they measure them, are ad rates really gonna just magically double too?

But assuming things keep on the way they've been going, NFL will certainly opt out of the current media deal in 2029 and negotiate a much bigger one that will have more streamers than ever...