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 by moklerman
5 years 4 months ago
 Total posts:   7680  
 Joined:  Apr 17 2015
United States of America   Bakersfield, CA
Hall of Fame

Reading between the lines, it sure seems like Demoff is telling us to prepare for changes. And not in a good way.

 by St. Loser Fan
5 years 4 months ago
 Total posts:   10889  
 Joined:  May 31 2016
United States of America   Saint Louis MO
Hall of Fame

Hacksaw wrote:

This response is utter bull crap imo. What is not traditional about the Rams Ferragamos? 50+ years makes them as iconic as the Bears, Pack etc. If not for the murdering wicked bitch of the midwest, they would still be the Ferragamos. Gabriel's is as far out of the box as necessary and make a perfect throwback.

Why would the youngins not dig a decent version of the Ferragamos anyway? The Nike version is a bit screwed up but if they put as much effort into fixing the minor problems Nike couldn't get right, I'm certain the newbies would buy into them.

This is a money grab catered to the newbies and old alike. Just like GF. I've suffered through this before and it pisses me off. This team acts more nomadic than nomads.

All that said, I'll wait to see what they roll out before hiring a hit man.


I'm also mystified by how Demoff portrays himself as a passenger in all this: doing his best while trying to navigate a small boat down Class IV rapids. Dude, you're the COO of the Rams.

 by St. Loser Fan
5 years 4 months ago
 Total posts:   10889  
 Joined:  May 31 2016
United States of America   Saint Louis MO
Hall of Fame

moklerman wrote:Reading between the lines, it sure seems like Demoff is telling us to prepare for changes. And not in a good way.


I'm still hoping for the best.

 by AvengerRam
5 years 4 months ago
 Total posts:   8919  
 Joined:  Oct 03 2017
Israel   Lake Mary, Florida
Hall of Fame

Rams1PlateSince1976 wrote:"Cash to Burn" Avenger: Would you like to own a "Rams 1" license plate from the great state of Kansas?

The state changes them out every five years with a different design. Up until about 15 years ago vehicles in Kansas with personalized plates had to have one on both front and back. I have saved all my old expired plates.


Thanks... but I'm waiting on the new stuff.

I have a closet full of outdated jerseys that I'd probably give away at this point.

 by AvengerRam
5 years 4 months ago
 Total posts:   8919  
 Joined:  Oct 03 2017
Israel   Lake Mary, Florida
Hall of Fame

I have to say... the whole "modern" thing seems short-sighted.

The Rams are an old team with a rich history but, in large part due to the move to St. Louis and back, the team lacks a cohesive history that franchises like the Packers, Bears, Giants and Cowboys have.

In terms of "branding," the visual feature that people associate with the Rams are the horns on the helmet which, of course, were the first helmet logo the league ever had. I'm sure that the horns will still be present, which is fine, but I'm not wild about the concept of a "modern approach," which seems to be a grab for new fans.

I think we'd be better served be bridging the present to the past and going with what is essentially a throwback style.

If I was speaking with Kevin Demoff, I think I'd just use the old Bond film line... "try not to muck it up."

 by moklerman
5 years 4 months ago
 Total posts:   7680  
 Joined:  Apr 17 2015
United States of America   Bakersfield, CA
Hall of Fame

AvengerRam wrote:I have to say... the whole "modern" thing seems short-sighted.

The Rams are an old team with a rich history but, in large part due to the move to St. Louis and back, the team lacks a cohesive history that franchises like the Packers, Bears, Giants and Cowboys have.

In terms of "branding," the visual feature that people associate with the Rams are the horns on the helmet which, of course, were the first helmet logo the league ever had. I'm sure that the horns will still be present, which is fine, but I'm not wild about the concept of a "modern approach," which seems to be a grab for new fans.

I think we'd be better served be bridging the present to the past and going with what is essentially a throwback style.

If I was speaking with Kevin Demoff, I think I'd just use the old Bond film line... "try not to muck it up."
That's something that scares me about what he's been saying. He seems to be embracing the vagabond history of the Rams. Or at least using it as an excuse to ignore what tradition the team does have. From Cleveland to LA to Anaheim to St. Louis(Busch) to St. Louis(EJD) to LA(Coliseum) to Kroenkeworld...

That's why I think this decision is huge. It's the first time that the Rams have ever had their very own venue and presumably, it will be the Kroenke brand and legacy moving forward. This is going to be who they are, hopefully for a long time and having pride and an enduring look like the Steelers, Cowboys, Packers, etc. NEEDS to be established.

I understand the desire to have something unique and separate from the past but I question walking away from 50+ years of history. The Rams look was and is unique and IMO, they would be far better off embracing the history that they do have rather than starting completely over.

 by rams74
5 years 4 months ago
 Total posts:   1743  
 Joined:  Nov 19 2015
Italy   Glendale, Arizona
Pro Bowl

moklerman wrote:That's why I think this decision is huge. It's the first time that the Rams have ever had their very own venue and presumably, it will be the Kroenke brand and legacy moving forward. This is going to be who they are, hopefully for a long time and having pride and an enduring look like the Steelers, Cowboys, Packers, etc. NEEDS to be established.

I understand the desire to have something unique and separate from the past but I question walking away from 50+ years of history. The Rams look was and is unique and IMO, they would be far better off embracing the history that they do have rather than starting completely over.


This brings to mind what European soccer has done with uniforms. Each team changes their uniform every year. They'll stay with their club's primary color scheme for their home uniform every year, but they'll make it different -- some years, dramatically so. The away uniform, on the other hand, will change colors seemingly at random. If you don't know you're watching a particular team, you'd never recognize them by their away uniform. And then they have a third jersey and sometimes even a fourth, each different from the others. Many times, the choices are spectacularly hideous.

Clearly, they have done this for marketing purposes. Fans buy new jerseys every year, just to keep up. At least that's the message.

The NFL hasn't taken that approach -- but it's starting to trend in that direction. I wonder if that's where it ends up. I hope not.

 by moklerman
5 years 4 months ago
 Total posts:   7680  
 Joined:  Apr 17 2015
United States of America   Bakersfield, CA
Hall of Fame

rams74 wrote:This brings to mind what European soccer has done with uniforms. Each team changes their uniform every year. They'll stay with their club's primary color scheme for their home uniform every year, but they'll make it different -- some years, dramatically so. The away uniform, on the other hand, will change colors seemingly at random. If you don't know you're watching a particular team, you'd never recognize them by their away uniform. And then they have a third jersey and sometimes even a fourth, each different from the others. Many times, the choices are spectacularly hideous.

Clearly, they have done this for marketing purposes. Fans buy new jerseys every year, just to keep up. At least that's the message.

The NFL hasn't taken that approach -- but it's starting to trend in that direction. I wonder if that's where it ends up. I hope not.
Isn't that what the Nike Seahawks are already doing?

I would much rather be like Dallas or Pittsburgh when it comes to merchandise. They are always top sellers and don't resort to these type of money-grab gimmicks.

The problem with the Rams, IMO, is that they aren't proud of their look and tradition. They don't market and promote the bitcheness of the proper Ferragamo's. They have always seemed embarrassed of the royal blue and yellow. Since I've followed them(1980), they have always done a very poor job of producing and promoting their merchandise. Always have the fewest jerseys(players available), hat designs, etc. I live less than 2 hours from downtown LA. I live 4 1/2 hours from SF/OAK. Not to mention Dallas being 12 hours away but I have always been able to go into Target or Wal-Mart or Sears or wherever and have no trouble finding a wide variety of 49ers, Raiders and Cowboys gear. But it was, at best, a crapshoot finding Rams gear. It has gotten a little bit better since they returned to LA but the Rams are still far behind the others.

 by TomSlick
5 years 4 months ago
 Total posts:   2908  
 Joined:  Jun 01 2015
Italy   Many of us know the feeling of the universe conspiring to bring car and driver together.
Superstar

Rams1PlateSince1976 wrote:The two times I was able to attend a Rams game at St Louis I made it on the jumbo screen holding up a Rams 1 plate.


That plate has provenance. Maybe Barrett-Jackson can hock it for you.

 by TomSlick
5 years 4 months ago
 Total posts:   2908  
 Joined:  Jun 01 2015
Italy   Many of us know the feeling of the universe conspiring to bring car and driver together.
Superstar

rams74 wrote:Old-timers are awfully easy to dismiss. We're stuck in the past, we don't understand the younger generation, we don't know how to appeal to the modern fan, etc., etc. And the most obvious, in a few years we won't even be around.

They may have heard us old-timers, but I wonder just how much they're listening to us.


Someone prepare my coffin, I feel I just aged 20 years reading this.

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2939 posts Jul 08 2025