[Elvis]

Compare and contrast:

http://profootballtalk.nbcsports.com/20 ... a-stadium/

AEG finalizes $700 million naming-rights deal for L.A. stadium

Posted by Mike Florio on February 1, 2011, 7:30 AM EDT

In the clearest indication yet that the NFL will return to Los Angeles sooner rather than later, the group hoping to build a football stadium in downtown L.A. will announce Tuesday a naming-rights deal with Farmers Insurance, according to Sam Farmer of the Los Angeles Times.

The 30-year agreement carries a value of $700 million. In the first year, Farmers Insurance will pay $20 million, with the amount growing each year thereafter.

The possibility of a naming-rights arrangement with Farmers Insurance was first reported last month by Peter King of Sports Illustrated.

The stadium, if constructed, will be named “Farmers Field.”

As Farmer (not Farmers) points out, the folks at AEG have turned the typical time line upside down. But the move demonstrates the viability of the project and creates momentum.

Farmer (not Farmers) will appear on Tuesday’s ProFootballTalk Live to discuss the status of the project, the possible demise of the competing project in City of Industry, the team(s) that may play there, and other issues relevant to the return of the N.F.L. to L.A.

[Elvis]

[bluecoconuts]

Problem is we don't know what went into the Farmers field stadium.. We can assume that Inglewood would probably make somewhere near it, possibly even more, possibly less. Either way, I think they get more than 16 million per year, so they're making twice as much in LA, but it's not really a fair comparison between LA and St Louis.. I think the NFL would know that, and I don't think the stadium deal will do that much in terms of the NFL's eyes. I certainly shows the city is that much closer, but if Kroenke doesn't like the deal, it might make the NFL think twice about making him stay... Afterall, it's handicapping their second richest owner even more than before.

[TSFH Fan]

So National Car Rental is owned by Enterprise. Aaron Hernandez used Enterprise to help with the murder of Odin Lloyd.
Murders, St. Louis, Rental Cars. . . .yup, image synergy at work there.

Atlanta gets Mercedes Benz to sponsor Robo-Sphincter stadium (good luck finding $ numbers) and StD gets National Car Rental -- from a branding/imaging POV, that's kinda sad for StD.

[BuiltRamTough]

Lol

[BuiltRamTough]

[Hacksaw]

Well this naming deal was an obvious name drop so the owners can see that StL is doing what they promised. The numbers aren't that significant so I doubt it is a deal maker but it is significant noise.
I like JJ's response.

[bluecoconuts]

Lol

Damn, that's cold Jerry.

[BuiltRamTough]

You guys get what's happening right? Jerry is basically a mouth peice for Stan. He's saying things Stan can't say. Like we have to get this right. I have no feelings for the STL plan. Who cares about the naming rights. We have to go big in LA etc.

It's obvious that's what Stan feels and he's telling Jerry those things and that's what Jerry is telling the league/owners and the media. He's the messenger for the Inglewood project.

[Elvis]