[max]

The way I see this is that the Rams want the current uniforms to be ugly so the fans are so happy to be rid of them that they will embrace the rebrand uniforms with open arms.

The Rams don’t want to set themselves up for criticism if they used the throwbacks now and the fans liked them more than the new rebrand uniforms.

[majik]

I do understand that if they wanted to change the uniforms, the five year rule would have prevented them from changing when they arrived and then when the new stadium opened.

I just don’t understand why they feel they have to do uniforms and stadium opening at the same time. When you have big things like this for your team why not separate them to produce more buzz longer as opposed to combining them and shortening your buzz?

[/zn/]

The way I see this is that the Rams want the current uniforms to be ugly so the fans are so happy to be rid of them that they will embrace the rebrand uniforms with open arms.

The Rams don’t want to set themselves up for criticism if they used the throwbacks now and the fans liked them more than the new rebrand uniforms.

Naw I just think that the front office is young and prone to scattering dumb mistakes in there among their frequent good moves.

The white horn helmet was a seriously bad idea.

[max]

Naw I just think that the front office is young and prone to scattering dumb mistakes in there among their frequent good moves.

The white horn helmet was a seriously bad idea.

Of course yours is just another opinion just like mine.

There are people who love the white horns.

My view is that these are smart businessmen. And they have their sights fixed on the new stadium. Everything feeds off that $3B project, including uniforms.

[/zn/]

Of course yours is just another opinion just like mine.

There are people who love the white horns.

My view is that these are smart businessmen. And they have their sights fixed on the new stadium. Everything feeds off that $3B project, including uniforms.

And it was a very dumb idea. Regardless of the intent. Smart people can outsmart themselves sometimes.

[dieterbrock]

If the intent was to truly stall the new uniforms to coincide with the new stadium, count me in with "It was a dumb idea" crowd
The Rams uniform issue IMO isn't that they don't look good or what not. I just don't know any corporation that would allow their employees to advertise their brand wearing purposely mis-matched clothing. During mergers, and acquisitions, any company I worked for spent a lot of $$ on temporary logo, apparel, name tags etc to keep a professional image.
Now the Rams are going to be on National TV next year 7-10 times with these dreadful threads, and while the football product is second to none, IMO the casual football observer will be saying "what's the deal with those uniforms"

[max]

We are too close to this. The emotional attachment affects our perspective.

Most people laugh it off. It’s mostly about winning.

The Rams aren’t selling more tickets in the coliseum cause fans like the uniforms.

[Hacksaw]

The way I see this is that the Rams want the current uniforms to be ugly so the fans are so happy to be rid of them that they will embrace the rebrand uniforms with open arms.

The Rams don’t want to set themselves up for criticism if they used the throwbacks now and the fans liked them more than the new re-brand uniforms.

This is what I've been saying. It must be that. These guys planned everything out like a science. To overlook the uni's doesn't seem possible.

They are simply afraid folks won't like the new re-brand as much. Hard to blame them since the old uni's are so well liked.

But to make us wait for the new stadium seems like they need to make a huge splash and somehow the new uni's will insure success. I just don't get that either. Unless no one will buy tickets and SSL's if the re-brand sucks. Well they cant suck much worse than they do now and if that is their thinking, they don't have much faith in the costume designers.

Perhaps they should bring back Todd Hewitt and a consultant.

[Hacksaw]

And it was a very dumb idea. Regardless of the intent. Smart people can outsmart themselves sometimes.

It's remotely possible they we're actually trying to please the fans.

[Elvis]

They want to introduce new uniforms with the new stadium. They also want to keep the fans happy who hate the St. Louis colors.

Trying to do both has gotten us where we are now.

Because of how unprofessional these mismatched uniforms look, i'd think the league would let them tweak them a little but the way Alden G is reporting it, doesn't seem like that will happen either...