[aeneas1]

ouch.

[Zen_Ronin]

Well.....looks like I'm going to save a lot of money. I absolutely refuse to by a single thing with that logo on it.

[moklerman]

Well.....looks like I'm going to save a lot of money. I absolutely refuse to by a single thing with that logo on it.

Seconded.

[ramsman34]

I changed my avatar but ya, not in ANY hurry to buy anything with the new logos. Man they fucked this up. I was hoping they would grow on me. Hasn’t happened. Hope the product on the field is really good. Bc they will fuck the unis up now too, most assured.

[AvengerRam]

Still holding out hope for the new uniforms, but I’m not interested in anything with the LA logo, and there are virtually no products available with the Ram head.

Overall...pretty disappointing.

[UtahRam]

I'm a bit unclear about what Dickerson is saying... He says "Why change the best logo in the NFL?" I can only assume he means the St Louis Rams head logo, right? Though he never played under that logo, that's the one we've had for 19 years. I agree the St Louis Rams head logo was fine as is but is that what he is talking about? It can't be the horns on the helmet because we haven't seen what they've done to those yet.

[St. Loser Fan]

[aeneas1]

it took kevin 8 years to put winning rams team on the field, so maybe it's just going to take him 8 years to add a winning logo to the mix as well? by my count that would be the year 2025 until a winning logo drops, giving kevin credit for the two plus years it took him to come up with the current doodle! there's hope yet!

in other news, the gang as espn sure had a pretty good chuckle over this embarrassing gibberish that accompanied the new logo release:

"By focusing on the most iconic part of the team’s brand identity throughout franchise history – the Horn – the Rams discovered nature’s beauty unfold with the golden ratio (aka Fibonacci Sequence) in its curvature. This same ratio underpins the perfect spiral and the perfect wave and became the driving concept behind the new logos.

The shape of the ram horn that connects both logos mimics the spiral of a football and the crest of a wave in the ocean, the same design drivers that influenced SoFi Stadium, which the Rams will call home starting this year.

The mark was crafted to evoke a sense of upward and forward movement, amplified by the gradients. The letters are italicized, mirroring the connected, progressive nature of both LA and the Rams organization. The depth of the mark design creates a sophisticated look unique to the Rams within the ecosystem of the NFL.

The LA mark was crafted with a focus on the horn intertwining with LA, ensuring that the Rams are forever tied to the city of Los Angeles. The gradient in the horn transitions from a white horn to a more vibrant ‘Sol’ horn as a way to pay homage to the evolution of the color of the horns that have historically adorned the Rams’ helmets."

[Hacksaw]

I changed my avatar but ya, not in ANY hurry to buy anything with the new logos. Man they fucked this up. I was hoping they would grow on me. Hasn’t happened. Hope the product on the field is really good. Bc they will fuck the unis up now too, most assured.

I miss the Camaro.

[aeneas1]

who's that playing the raiders? the circa 1970s chargers or the 2020 rams?