[D1 Bound]

http://www.latimes.com/sports/nfl/la-sp ... story.html


The best seat at Los Angeles' newest stadium will come with a licensing bill of $100,000 for Rams season-ticket holders and $75,000 for Chargers season-ticket holders, the teams announced as they prepare to sell premium seats for the Inglewood stadium project.



Roughly 25 percent of the stadium's seats are classified as "premium," and beginning Tuesday season-ticket holders from both teams will be invited to view details about the project and purchase premium seats for the stadium.


The Rams and Chargers season stadium seat licensing program will be an NFL first, essentially functioning as a 50-year deposit to help fund the $2.6 billion stadium's construction. After 50 years, the original stadium seat license cost will be repaid to whoever owns it.


Season-ticket holders will be required to pay the one-time license cost in addition to the ticket price, which will be $375 for Rams games and $350 for Chargers games.

Those ticket prices, which are the same for all three tiers of premium seats, will be frozen for the first three years the stadium is in operation.


A spokesperson for the Rams said every seat in the stadium will require a SSL. The price tag for the cheapest seats will be less than $1,000. The Chargers declined to release estimated pricing costs on nonpremium seats, noting that nearly each seat in the stadium also will require a SSL.

Nonpremium ticket pricing should be released in the upcoming months.



"When it comes to the individual fan, you can curate this experience for yourself and you can find the appropriate level of pricing, the right level of seat, which team you want to identify with, and make it your own in a very personal way for your own Los Angeles journey," Rams chief operating officer Kevin Demoff said. "It's a market of 18 million people: there's a high end, a middle end and a low end. We have to make sure this stadium grows our fan base. That it's not limiting, but encompassing.

"The stadium was designed with that in mind, to make sure every fan feels like this stadium is accessible to them."


The most expensive seats will attempt to combine luxury, exclusivity and convenience. Premium seats are split into three different classifications: All Access, VIP and Club.


The 500 "All-Access" seats will be in one section 20 rows up and between the 45-yard lines on each side of the stadium. The tickets come with premium parking, food and drinks, access to the stadium's most exclusive club space and guaranteed opportunities to purchase tickets for events such as the Super Bowl.

Licenses for the "VIP" section will cost $80,000 for Rams games and $50,000 for Chargers games. The approximate 2,500 VIP tickets also will include parking, and food and drinks, but no guarantee of Super Bowl tickets. VIP seats will be between the 30-yard lines on the first and second levels of the stadium.

The 10,000 "Club" licenses will range between $15,000-$35,000 for Rams games and $10,000-$25,000 for Chargers games. The licenses come with club access but won't include parking, food or drinks.

"This has been a long time coming, right? Twenty years ago I was at USC and Michael Ovitz was talking about how he was going to bring NFL football back to Los Angeles. And, it's been a slow pot to boil for L.A. and L.A. fans," said A.G. Spanos, Chargers president of business operations. "They've seen a lot of different renderings and a lot of different things. This is a big moment and an exciting moment for Los Angeles to now have a stadium befitting of the city."


The stadium is scheduled to open in 2020.
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[SWAdude]

Look at that Charger discount...

I would imagine that has more to do with the Rams SSL owner getting the rights to the other off season perks that seat has to offer than the demand.

[Elvis]

http://www.latimes.com/sports/nfl/la-sp-rams-chargers-psl-20180306-story.html

Thanks for posting this D1, merging with our sticky thread on PSL's...

[Hacksaw]

Thanks for posting this D1, merging with our sticky thread on PSL's...

I was going to do that when I got back to the office. Thanks.
The AO thread has taken on a new look as well. E doing work!!

[BuiltRamTough]

Some people are getting these:

Mine came in the mail yesterday.

[Elvis]

Mine came in the mail yesterday.

Mine too...

[bubbaramfan]

WTF is a PSL? Far as I can tell, its a ticket to buy a ticket? That sure as hell leaves me out.
(I might have been born at night, but not last night). I want to go to a game at the new stadium, but just one. The 42" HDTV, Barco Lounger and five steps to the john at home will do just fine.

I'm sure there are 70,000 folks in LA who have the money to buy a ticket to "buy a ticket".

I'd like to know who thought up the PSL thing and the first people who bought into it. I'm guessing people with more money than they know what to do with. (Or folks born last night).

[Hacksaw]

If you want to have good seats it won't be a cheap ticket for sure.

[Elvis]

WTF is a PSL? Far as I can tell, its a ticket to buy a ticket? That sure as hell leaves me out.
(I might have been born at night, but not last night). I want to go to a game at the new stadium, but just one. The 42" HDTV, Barco Lounger and five steps to the john at home will do just fine.

I'm sure there are 70,000 folks in LA who have the money to buy a ticket to "buy a ticket".

I'd like to know who thought up the PSL thing and the first people who bought into it. I'm guessing people with more money than they know what to do with. (Or folks born last night).

You can always buy tickets on the secondary market, Stubhub, etc.

PSL money goes largely to the construction cost of the stadium and you can resell your PSLs. Theoretically they could go up in value but usually they go down, i think.

But yeah, just another way for the NFL to monetize its product. They won't stop until we stop buying, which sure hasn't happened yet...

[Fire407]

I've got a feeling that most Rams fans are not even aware of what PSLs or SSLs are, even though they've been discussed on this board and others. I've known about them for a few years by watching what other new stadiums were doing. I think a lot of current season ticket holders are going to be really pissed off once they are made aware. I'm guessing that the vast majority of current season ticket holders will not be buying the SSLs. I'm not sure if I will or not. I will go hear the pitch, but I know that a $10,000 SSL will not get you a great seat. Multiply that by at least 2 and your talking serious money just to have the right to buy a ticket. I might just pay Stub Hub prices for seats once or twice a year and have decent to great seats and see the other games on TV. I think we're lucky that the Rams have to play in the Coliseum the next two seasons, so the average fan can go two more years. Also, I won't be alive 50 years from now to get my money back. Perhaps my son or grandson would, but I would be kissing the money goodbye if I buy the SSLs.