[aeneas1]

[Hacksaw]

The Horn

The shape of the ram horn that connects both logos mimics the spiral of a football and the crest of a wave in the ocean, the same design drivers that influenced SoFi Stadium, which the Rams will call home starting this year.

The Horn – the Rams discovered nature’s beauty unfold with the golden ratio (aka Fibonacci Sequence) in its curvature.

imo this is way better... way to go guys, you missed you calling.

[R4L]

These aren't shitty logos...

image.png

Fair enough. I've never liked the STL logo even when they changed it to white. The arch logo either for that matter.

[aeneas1]

[47 Gap]

concept explanation:

The Rams Have a New Look

2020 is the start of a new era for the Los Angeles Rams – with a new home at SoFi Stadium, which will set a standard for sports and entertainment – and a new brand. Since returning home to Los Angeles, the organization has worked to develop an identity that celebrates both the team’s storied history and the diverse and dynamic community of LA – a brand that respects the past and represents the future. This new look is part of an effort to deliver an unprecedented experience for Rams fans, on Sundays and all year round.

Respect the Past

Founded in 1936, the Rams organization has always been one to evolve and pioneer with purpose, no matter where they called home. Over time, the team has introduced a variety of logos and marks to represent it, with varying shapes, themes and colors. Through the decades, one element has been a constant – the horns. The Los Angeles Rams were the first team to have a logo on their helmet, when in the 1940’s FB Fred Gehrke painted horns on his helmet and the team permanently adopted that look

The Colors

The Rams new team colors blend historic looks with added vibrancy. Rams Royal, is named after the legacy that the color Royal has with the organization and in celebration of the team’s history. Sol, the Rams new yellow, is named after the bold sunshine of Southern California and also represents the ‘soul’ of the team.

Represent the Future

The LA mark was crafted with a focus on the horn intertwining with LA, ensuring that the Rams are forever tied to the city of Los Angeles. The gradient in the horn transitions from a white horn to a more vibrant ‘Sol’ horn as a way to pay homage to the evolution of the color of the horns that have historically adorned the Rams’ helmets.

The mark was crafted to evoke a sense of upward and forward movement, amplified by the gradients. The letters are italicized, mirroring the connected, progressive nature of both LA and the Rams organization. The depth of the mark design creates a sophisticated look unique to the Rams within the ecosystem of the NFL.

By focusing on the most iconic part of the team’s brand identity throughout franchise history – the Horn – the Rams discovered nature’s beauty unfold with the golden ratio (aka Fibonacci Sequence) in its curvature. This same ratio underpins the perfect spiral and the perfect wave and became the driving concept behind the new logos.

Ram Head

The ‘Ram Head’ pays homage to the organization’s history, pulling inspiration from the team’s earliest logos. The current Ram Head is a modern take on that historical look, which features the new, iconic horn.

The Horn

The shape of the ram horn that connects both logos mimics the spiral of a football and the crest of a wave in the ocean, the same design drivers that influenced SoFi Stadium, which the Rams will call home starting this year.

Wordmark

The ‘Three Stack’ wordmark was developed to reflect the spirit of designs currently seen across Los Angeles’ dynamic lifestyle culture.

https://ramsnewlook.com/#home

What bµll$hit! If they put as much effort into making a good design as they put into explaining their "concepts" we would all end up with great logos.

[47 Gap]

w01.pngww02.png

I like the top version so much better than the bottom. Great job. One question, it took the Rams Organization 3 years to come up with their logo, how long did it take you to make yours?

[Will0120]

I like the top version so much better than the bottom. Great job. One question, it took the Rams Organization 3 years to come up with their logo, how long did it take you to make yours?

I think to be fair and with all due respect to A1, it's typically quite a bit easier to improve/modify someone's work than coming up with something from scratch.

I do like the version with the colored eyes way better though. It gives the Ram a meaner look.

[47 Gap]

Why didn't the Rams try easily improve the logo then?

[aeneas1]

I like the top version so much better than the bottom. Great job. One question, it took the Rams Organization 3 years to come up with their logo, how long did it take you to make yours?

can't take credit for it... someone on the net did the makeover (white box), he/she stylized the eye by adding yellow but pretty much left the horns as is, which i thought were too small, so i took the makeover and made the horns bigger, @moklerman then widened the horns, furrowed the brow, and stylized the head, which i tilted to give it a "charging" look... anyway, the new head logo that the rams/nike came up with looks way too docile to me, and the smallish horns makes it look like young ram with horns that aren't fully developed... do i have too much time on my hands or what????

[aeneas1]

so what's the deal? is this thing actually heating up, that the rams/nike ripped off not only the angelo state university logo, but their colors too? what the hell?

i posted about this over two weeks ago after a logo leak (a leak that turned out to be accurate) was posted, pointed out that it looked just like asu's logo, but i didn't think the rams would possibly go with it given the obvious resemblance, good grief.

viewtopic.php?f=3&t=12175&p=189691&hilit=angelo#p189691

the san angelo (texas) newspaper just printed this:

(excerpt) - But that’s not all: The logo wasn’t even original. A few fans noticed that the new Rams logo looks awfully similar to the logo of Division II college Angelo State University. Like, too close.

In the video that the Los Angeles Rams released on Monday, they touted a two-year process that included focus groups and designers. And somehow they came up with a logo that looked curiously like a Division II school in San Angelo, Texas.

How is that possible?

It could be a coincidence, sure, but it’s hard to believe that nobody with the Rams (and their design team) came across Angelo State’s logo when it took people on Twitter just minutes to notice the similarities after the unveiling.

There are so many issues with this logo that the Rams really need to follow the Chargers’ lead and reconsider this direction.

and the angelo state university football uniform colors, are you fuckin' kidding me?