[Hacksaw]

Why change at all?
Other than the fingernail-shoulder-sleeve train wreck.

And wider helmet horns !!!!!

Perhaps they are hoping we'll all get it (logo) when the whole pkg rolls out?
If so, I sure hope they have a go-to back-up plan..

[TomSlick]

well they got a lot of media attention when that abysmal cap surfaced, the kind of attention i'd rather the rams not see, as in laughing stock attention, as in brunt of all jokes attention... if the new unis/logos suck as bad as that cap, i think i'd rather see the rams unveil the look when there's a lot happening in the news, so folks get their laugh in and move on!

Maybe they could make a joke out of it. Just as the unveil is about to occur, someone turns off the lights and yells, "Power Outage". Then just let the product hit the shelves a week or so later...under the radar.

Then if the negative reviews hit the fan, just say...meh, the logo has been out for awhile, we've moved on.

[moklerman]

Why change at all?
Other than the fingernail-shoulder-sleeve train wreck.

And wider helmet horns !!!!!

Perhaps they are hoping we'll all get it (logo) when the whole pkg rolls out?
If so, I sure hope they have a go-to back-up plan..

I don't recall if this was ever answered but is it possible the recent Rams sleeves were an ode to USC's uniform for some reason?