[St. Loser Fan]

Philly fans weren't number one in alcohol? That means they're natural born assholes?

Yes.

Eagles, Phillies, Flyers games could be dry and there’d still be fights and assholish behavior at their games.

[Hacksaw]

There are a lot of people in LA. Is it the total number spent? or per season ticket holder? I don't get the metric.

[aeneas1]

according to their stated methodology, they sampled at least 20 fans from each nfl team and asked them about their "spending and fandom habits during a typical NFL season, such as those prior to the COVID-19 pandemic." - they also added that merchandise spending responses should include what fans spend on themselves and family members.

so, hypothetically, they asked 20 rams fans how much they typically spend on rams gear, and the answer they got was a total of $6,641.60, which they divided by 20 to come up with their $332.08 average for rams fans.

does this mean that the rams rank 2nd in nfl merchandise spending? not as far as i can tell, yet that seems to be what more than a few have concluded?

[Hacksaw]

according to their stated methodology, they sampled at least 20 fans from each nfl team and asked them about their "spending and fandom habits during a typical NFL season, such as those prior to the COVID-19 pandemic." - they also added that merchandise spending responses should include what fans spend on themselves and family members.

so, hypothetically, they asked 20 rams fans how much they typically spend on rams gear, and the answer they got was a total of $6,641.60, which they divided by 20 to come up with their $332.08 average for rams fans.

does this mean that the rams rank 2nd in nfl merchandise spending? not as far as i can tell, yet that seems to be what more than a few have concluded?

At least we know those 20 did. Brilliant assumption the other 15,000,000 would follow suit.
And was this poll taken outside a Trader Joes in Newport Coast or outside a liquor store in Compton?

[St. Loser Fan]

The Cleveland dead last for liquor/beer purchases might have been another clue the poll is massively flawed with junk data.