[Elvis]

This is pretty much the best look we ever get into the league's finances since the Packers are publicly owned:

https://www.si.com/nfl/packers/news/pac ... al-revenue

Packers’ Huge Profit Fed by $12 Billion in National Revenue

The Green Bay Packers released their annual financial report ahead of Monday's shareholders meeting.

BILL HUBER

GREEN BAY, Wis. – Even with the Green Bay Packers losing one home due to their inaugural trip to London, the team reported a profit from operations of $68.6 million during fiscal-year 2023.

Team President and CEO Mark Murphy revealed the financial picture in advance of Monday’s annual shareholders meeting at Lambeau Field.

“We’re in a great position to provide football all the resources they need to be successful and also to continue to invest in Lambeau Field and the community,” Murphy said.

With the Packers collecting $374.4 million as their one-thirty-second share of national revenue, that means the NFL split about $12 billion between the teams. Last year’s $11.1 billion was the first time over the $10 billion threshold.

The money will continue pouring into the team’s coffers with a new set of television deals kicking in this season, with the first of the next series of annual increases to be reflected on next year’s fiscal report.

“The TV deals have been very positive for the league,” Murphy said. “The ratings have been extremely strong. I think the league’s been smart with the moving to streaming. Amazon, that was very positive, the Thursday night package.”

The Packers’ profit for fiscal-year 2023, which ended on March 31, fell from last year’s record $77.7 million. That $9.1 million difference probably would have been a small increase had the Packers played 10 games at Lambeau Field instead of nine due to the London game.

Last year marked the first time the NFL didn’t reimburse teams for revenue lost by giving up a home game. The only money the Packers received from the league was to cover travel expenses.

It will be back to 10 home games this year – two preseason and eight regular season.

“The London experience was great. I loved everything about it except the outcome of the game,” Murphy said.

The Packers’ largesse continues to be put back into the organization. For instance, the team has invested approximately $200 million the past two years for a new football facility, which just opened to coaches, new videoboards, which will be online for the shareholders meeting, and the ongoing renovations of the stadium concourse.

Expenses were up $40.3 million compared to last year, with about half of the increase going to players and coaches. With Aaron Rodgers’ enormous contract off the books, that number could dip for fiscal-year 2024.

Here is the fiscal-year report for 2023.

Total revenue: $610.3 million in 2023; $579.0 million in 2022. Up 5.4 percent.

National revenue: $374.4 million in 2023; $347.3 million in 2022. Up 7.8 percent.

Local revenue: $235.9 million in 2023; $231.7 million in 2022. Up 1.8 percent.

Total expenses: $541.6 million in 2023; $510.3 million in 2022. Up 8.0 percent.

Profit from operations: $68.6 million in 2023; $77.7 million in 2022. Down 11.7 percent.

Net income: $35.6 million in 2023; $61.6 million in 2022. Down 42.2 percent.

Why did income plummet? Because the team’s investment fund went from a $5.1 increase to a $20.5 million decrease. With that, the corporate reserve fund – the team’s rainy-day fund – was down to about $475 million after growing to as much as $540 million.

“It pretty much follows the stock market,” said Paul Baniel, the team’s longtime vice president of finance and administration who will be retiring in October. “It was a bear market last year and all our 401(k)s fell last year. Two years ago, shortly after the pandemic took hold, it was quite the opposite. The investment fund follows the market as the market goes up and down. Obviously, last year the stock market took a bit of a tumble.”

Packers Profit From Operations
2023: $68.6 million

2022: $77.7 million (record)

2021: $38.8 million loss (due to COVID)

2020: $70.3 million

2019: $0.7 million

2018: $34.1 million

2017: $65.4 million

2016: $75.0 million

2015: $39.4 million

2014: $25.5 million

2013: $54.3 million

2012: $43.0 million

[Elvis]

Salary cap for 2023 is $225 million...

[Elvis]

Another year, another Packers financial report:

https://www.espn.com/nfl/story/_/id/405 ... iscal-year

Packers report over $60 million in profit for '24 fiscal year

Associated Press
Jul 16, 2024, 04:55 PM ET

GREEN BAY, Wis. -- The Green Bay Packers received a record amount of national revenue from the NFL in fiscal year 2024, resulting in a profit from operations of $60.1 million.

The Packers and the rest of the NFL's 32 teams for the first time received more than $400 million from the league. With the team getting $402.3 million in national revenue, that means the NFL split nearly $13 billion among the teams. Last year (fiscal 2023) was the first time over $12 billion; the year before was the first time over $10 billion.

Despite being the NFL's smallest-market team, Green Bay continues to generate strong revenues.

Overall, the Packers' net profit was down 12.5 percent from $68.6 million in fiscal year 2023. While local revenue increased from $235.9 million to $251.8 million, the 6.7 percent gain wasn't enough to offset the increasing costs of stadium depreciation and player salaries.

"I think probably the main takeaway is that it's another strong year from a financial standpoint for the Packers, and I think really speaks to the popularity overall of the NFL," Packers President and CEO Mark Murphy said on Tuesday at Lambeau Field.

As the NFL's only publicly owned franchise, the Packers disclose their expenses and revenues each year.

Business is booming in the NFL. What Murphy called the "strategic" streaming of games, such as the new Christmas Day package on Netflix, will create additional revenue for player salaries and continued improvements of the venerable stadium.

"One of the things the league has talked about is trying to meet people where they are," Murphy said.

In 2023, 93 of the 100 most-watched TV broadcasts were NFL games.

"It's one of the few things that people watch live anymore," Murphy said. "We're very fortunate that we're in that position and the networks are willing to pay, but we're also looking at where the future is going and, certainly, streaming is growing."

The Packers are preparing to transition from Murphy to Ed Policy, with Murphy set to hit the mandatory retirement age of 70 in July 2025.

With high hopes after making the playoffs in 2023 with quarterback Jordan Love , the Packers should continue to have the financial resources necessary to field a competitive team.

"We are in a good, strong financial position, but there will be challenges along the way," Murphy said. "Things are changing within the league with the new ownership, the private equity, new owners, billionaires. The revenue sharing, I don't see that changing in the short term, but if that ever changes, that could be an issue."

"We don't have a rich, deep-pocketed owner," he added. "The economics of the league are changing pretty dramatically."

[Elvis]

2025 Style:



Packers say they received record $432.6M in revenue sharing

Rob Demovsky
Jul 23, 2025

GREEN BAY, Wis. -- Eighteen years ago, when Mark Murphy gave his first financial report after taking over as president of the Green Bay Packers, the NFL's revenue sharing was $138 million per team.

On Wednesday, just days before Murphy officially will retire and hand over control to incoming president Ed Policy, the Packers revealed that their national revenue sharing from the previous fiscal year was $432.6 million -- a year after national revenue topped $400 million per team (at $402.3 million) for the first time.

"I continue to be amazed by the popularity of the NFL and by the league office's ability to generate revenue," Murphy said. "It's impressive."

The team's finances are the only window into the NFL's revenue-sharing numbers because as the only publicly owned team, the Packers are required to reveal their financial statement on an annual basis.

With $432.6 million distributed to each of the 32 NFL teams, it means the league shared more than $13 billion in revenue from the previous fiscal year.

Murphy, along with Maureen Smith (Packers chief financial officer) and Karl Schmidt (treasurer of the team's executive committee), shared the numbers that they will present to their stockholders during the annual shareholder meeting Friday at Lambeau Field. Murphy said national revenue accounts for about 60% of the Packers' total revenue.

"That's mostly the growth in the national TV deals," Murphy said. "The league has it so they're trying to grow at about a 7% growth rate annually. And then the other thing I think the league's done a good job of is moving more towards streaming, but still a vast majority of our national revenue is coming from broadcast television."

That helped the Packers' profit from operations increase from $60.1 million to $83.7 million over the previous year. Local revenue, boosted by hosting a ninth regular-season home game since the league went to a 17-game schedule, increased from $251.8 million to $286.4 million. The Packers' corporate reserve fund also grew to $579 million, up from $536 million the previous year.

Because the Packers are publicly owned by more than a half-million shareholders, they are unable to accept private equity investments the way some teams have done to raise money. According to the team, there are approximately 5,204,615 shares of stock owned by 539,029 stockholders -- none of whom receive any dividends. To protect against someone taking control of the team, no single person can own more than 200,000 shares.

Murphy said during his tenure the Packers have invested $675 million into Lambeau Field and the team's facilities. They unveiled a newly renovated locker room this week.

"We don't have a deep-pocketed wealthy owner so that's one of the things we've tried to do over the years is to build up the corporate reserve fund," Murphy said. "I think it's especially important now with other teams' ability to sell minority shares as well as private equity up to 10% of their value."