[BobCarl]

But if you don't know how to successfully attack what the other team is doing, nothing else really matters does it?

but what if you and the opposing coach both know how to successfully attack what the other team is doing?

[BobCarl]

The Rams are not successful due to culture. They're successful due to McVay. But maybe the culture helps maintain it.

I would dare to say that McVay is part of that culture by example, as well as plants the seeds and cultivates that culture in others.