[BuiltRamTough]

..

[Hacksaw]

Goff didn't look that tan at camp.

2 fav teams in one bldg is cool but it still burns seeing their stuff !

Face it, down deep it's a Rams town but last years debacle scared a boatload away.
Chargers became the team for many jilted Rams fans after the team left So Cal. They're familiar to the region and have a nearby fanbase.

The Rams better get fun to watch and start winning fast or the old 5 letter insult acronym might rear it's head again.

[BuiltRamTough]

[BuiltRamTough]

[BuiltRamTough]

Sick.

[JackPMiller]

http://www.ocregister.com/2017/08/07/wh ... s-tuesday/

What does the L.A. Rams and Chargers stadium look like? Playa Vista simulation opens Tuesday

Every time Chris Hibbs flies into LAX he’ll peek out his window a minute or two before landing to the 300 acres in Inglewood sitting across the street from the Forum.

Invariably, a bit of a jolt will overcome him.

It represents the daily progress being made on the $2.6 billion sports and entertainment district Rams owner Stan Kroenke is building on the site, the anchor being the stadium the Rams and Chargers will share beginning in 2020.

But Hibbs also thinks about the role he is playing in marketing the project to a region as unique as Los Angeles, the work that still remains and what the stadium and entertainment district will ultimately look like when it’s completed.

“It’s always a wow moment,” said Hibbs, who works for Legends, the hospitality and marketing firm co-owned by Cowboys owner Jerry Jones and the Steinbrenner Family,

When the National Football League approving the Rams relocation from St. Louis to Los Angeles, Kroenke enlisted Legends to market his stadium project. Hibbs was hired soon after by Legends as the General Manager and CRO of the stadium project, essentially overseeing a group of 20 employees – as well as Rams and Chargers staff – as they go about selling the suites season tickets and PSL’s and sponsorships to Kroenke’s future palace.

It’s a process that will take a major step forward on Tuesday with the unveiling of the The LA Stadium Premiere Center, a massive showcase in Playa Vista built for future suite buyers, cornerstone advertising and naming rights partners and fans interested in purchasing Rams or Chargers season tickets.

When they visit, they’ll be escorted through a digital and interactive experience that will virtually put them in and around the stadium on a future game day in such a compelling way they’ll want to be a part of it.

And by part of it, we mean purchasing season seats or suites of course.

Hibbs has spent the last 15 months working on the showcase space after leaving his job with the Chicago Bears as their Vice President of Sales and Marketing, so it’s a big moment for him. He’s champing at the bit to finally let Los Angeles experience first hand – for now, interactively – a project uniquely designed to capture, entice and satisfy one of the most diverse markets in the world.

“People ask me, how’s it going and I tell them it’s been a ton of fun. Every single day on this project is wildly different than the day before,” Hibbs said. “These gigantic, mega real estate projects are always going to be complicated but this one even moreso. It’s bigger than everything else. It’s more than just a stadium. And then you’ve got two teams, so you want to make sure both the Spanos family and Kroenke family feel like I’m representing the project in the right way given the way the deal has been written.

“But ultimately, I want folks to walk into the Premiere Center and feel and understand it’s much more than just the NFL – although that’s a great foundation for a marketing and as an entertainment destination. It’s residential and office space. It’s a great retail and shopping area, a hotel and on and on and on. It’s a heck of a project and I wouldn’t have left my job in Chicago for anything else in our business.”

Capturing all that in a showcase center – picture a sales office at a new residential neighborhood, only on steroids – was quite the undertaking, especially for a market as big and diverse as Los Angeles.

Let alone as a stadium.

“It’s the notion of having something for everybody,” Hibbs said. “There’s a unique segment of the population, let’s say fans of entertainment that you want to have special seating for. They’re people who want to see and be seen. And we’ll have really cool seating and suite options that are really close to the field. We’ve got seven different suite types and most buildings have two, maybe three suite types that satisfy team and community and entrepreneurs.

“But at the end, when you walk in there for an NFL game day a majority of the folks in the building are going to be wearing some version of blue. Rams blue or Chargers blue.

“So you have to make sure you have cold beer and great hot dogs and food options. Great sight lines and video boards that bring replays and Red Zone to life like no other building. All the things the typical NFL fan is looking for in a venue. This can’t be all about the uniqueness of Hollywood. You have to have an environment that suits NFL fans and I think the architect, HKF, this is their fourth NFL building and they’re doing the Pro Football Hall of Fame project so they’re really uniquely suited to deal with that and I think we nailed it.”

Hibbs and his staff contemplated multiple showcase sites in order to cover the large metropolitan area or even a mobile center that could move around Los Angeles and the surrounding areas.

They ultimately decided on the upscale Playa Vista area and its proximity to LAX and the actual site in Inglewood.

With construction completed and the public unveiling approaching, some of the highlights include:

- A front lobby featuring a reception desk is based on the shape of a wave, taking its inspiration from the stadium roof and a showcase for guests to learn more about the project and for walk-ups to submit their information.
- A tunnel room featuring a video that gives a preview of the stadium and district experience, from NFL games to concerts, restaurants and parks.
- A model room featuring a 25’ x 40’ acrylic model that integrates interactive projection mapping to provide visitors a full view of the entire 298-acre campus.
- A discussion gallery featuring five open-air pods each equipped with a digital presentation to provide greater details about features of the stadium·
- A suite experience leveraging technology to showcase seven different suite possibilities in one setting.
- A massive, curved screen featuring a 360-degree look at each suite configuration as well as a view of what the field will look like from each suite.
- A presentation room featuring a custom designed table that shows elements of the stadium design, high tech AV and large displays for group presentations.
- In addition, the event space features an indoor-outdoor hospitality area reflecting one of the iconic elements the new stadium The space features a four-box live feed of construction happening on site so guests can monitor progress at Hollywood Park.

“That was a challenge to take 20,000 feet in Playa Vista and build something that’s just outstanding and I think we’ve done it,” Hibbs said. “We went out and saw almost every preview center that’s been up and running over the last two years, and I think we’ve recreated it. I think we’ll have every new venue that happens over the next five years come to L.A. and look at it as the benchmark. And I think the people we’ve brought through have had that wow experience we we’re hoping for.”

He’ll get his answer beginning on Tuesday.

[BuiltRamTough]

Inside Inglewood stadium's massive model center, where the cars, fans and video board come to life

The future of professional football in Los Angeles is tucked away on the fourth floor of a glass-encased office building near the 405 Freeway in Playa Vista.

Two white doors slide open like the entrance to an amusement park ride. In a darkened room, visitors face a floor-to-ceiling video wall that offers better resolution than an IMAX movie. Between dizzying aerial views of the region and thumping music, the pitch unfolds to be part of the $2.6-billion stadium Rams owner Stan Kroenke is building in Inglewood.

The stadium, centerpiece of a 298-acre sports and entertainment district that will include a hotel, retail, offices and housing, won’t be completed until 2020. In the meantime, the first potential suite owners and sponsors are getting a glimpse of the project inside the 20,000-square foot premiere center.

“This is on a different scale because everything about what Stan is doing is on a different scale,” said Chris Hibbs, chief revenue officer for the L.A. Stadium and Entertainment District. “This project is big and different in all positive ways.”

Last week, Hibbs and his staff started selling the first group of 125 suites — the stadium will include more than 260 suites across seven varieties — and guiding would-be buyers through the center. This top-tier batch of suites will be committed for all Rams and Chargers games at the stadium in addition to non-football events.

When the introductory video ends — there are individual versions for the Rams and Chargers plus one that's team agnostic — doors pivot open behind guests to reveal a sprawling model of the project. That's the traditional centerpiece of a preview center for a new or renovated stadium. This model is different.

It's arranged in three pieces across a 1,200-square foot space. Designers believe it’s the biggest such model ever constructed in North America; they needed a crane to hoist it into the building. Instead of the usual handcrafted, static display of a future stadium, this one functions like a giant movie screen.

All the structures are white, allowing 12 projectors to bring the model to life. Fans move inside the stadium. The 120-yard video board dubbed the “oculus” lights up. Cars zip along South Prairie Avenue — there aren't any traffic jams.

With the push of a button, the football field transforms to a basketball court for the Final Four or a soccer pitch. Entrances for VIPs are singled out. Tiers of suites and different parts of the campus are highlighted. Different big-area venues — Disneyland, for instance — are superimposed over the site to reinforce the project’s vast scale.

If part of the development changes, a key sponsor joins up or a business commits to lease space in the campus, the model can be quickly updated.

A view of the L.A. stadium model that shows the 20,000-square-foot space. (Wally Skalij / Los Angeles Times)

Already, the center has been used to sell companies interested in naming rights and cornerstone sponsorships (nothing is imminent), the International Olympic Committee on L.A. hosting the Games and by Kroenke's real estate team discussing possible leases for businesses on the site.

“It's a holistic showcase for everything, not just the stadium,” Hibbs said. “That's pretty different.”

But football is the main attraction. Designers took pains to avoid favoring either team. The beer tap handles at a long bar — one topped with a Rams logo, the other with a Chargers logo — are the same length (the Rams’ one is slightly larger because of the shape of the team’s logo). A conference room includes identical mannequins dressed in a full uniform from each team. Much of the furniture is a shade of blue that could be linked to the Rams or Chargers.

There are more subtle touches. Oversized bottles of wine from The Hilt and Jonata, high-end California wineries owned by Kroenke, dot the bar and other areas.

The key stop for potential suite owners is a circular room with a floor-to-ceiling curved video board and four stadium-style seats in front. Instead of building mock-ups of all seven suite types, designers found a digital solution. Controlled by a small tablet, the screen provides an immersive walkthrough of each suite. You can check out everything: field view, food, even the sink.

Prices for the suites, which hold as many as 30 people each, aren’t being made public.

“This isn’t a building or market that should have a whole bunch of carbon copy rectangular suite products,” Hibbs said. “These range from really large with different types of spaces to really intimate for a totally different kind of company or individual.”

A few steps away from the circular room, another video board shows four live feeds of the stadium construction in Inglewood. The site is a 12 to 15 minute drive from the center, one of the key factors in the decision to locate it in Playa Vista after considering several locations and even a mobile version.

The center will operate through the opening of the stadium. It includes serving as the center of the campaign for personal seat licenses and season tickets that’s expected to start this fall.

“Nobody’s ever done this before,” Hibbs said. “You can’t just pick up a phone and call a friend or industry colleague with a different team and say, ‘How’d you do this?’”

http://www.latimes.com/sports/rams/la-s ... y,amp.html

[WaddyWasWideOpen]

Anyone know how you get access? Didn't see any process or number to call.

[HopHead Ram]

I'm sure they will reach out to current season ticket holders once the PSL campaign starts.

[St. Loser Fan]

Anyone know how you get access? Didn't see any process or number to call.

Isn't this just for the suites? I'd guess that regular season ticket holders won't be allowed access. This whiz bang stuff is probably limited to the 1%.